What a Listing Agent Does for You:

 

1. Prepare Listing Presentation for Sellers

2. Research Sellers Property Tax Info

3. Research Comparable Sold Properties for Sellers

4. Determine Average Days on Market

5. Gather Info from Sellers About Their Home

6. Meet with Sellers at Their Home

7. Get to Know Their Home

8. Present Listing Presentation

9. Advise on Repairs and/or Upgrades

10. Provide Home Seller To-Do Checklist

11. Explain Current Market Conditions

12. Discuss Seller’s Goals

13. Share Your Value Proposition

14. Explain Benefits of Your Brokerage

15. Present Your Marketing Options

16. Explain Video Marketing Strategies

17. Demonstrate 3D Tour Marketing

18. Explain Buyer & Seller Agency Relationships

19. Describe the Buyer Pre-Screening Process

20. Get Listing Agreement & Disclosures Signed

21. Open pre-escrow, order preliminary title, city reports, HOA docs

22. Provide Sellers Disclosure Form to Sellers

23. Confirm and/or measure living area square footage

24. Examine/explain discrepancies in room counts and square footage

25. Confirm Lot Size from County Tax Records

26. Investigate Any Unrecorded Property Easements

27. Establish Showing Instructions for Buyers

28. Agree on Showing Times with Sellers. Accommodate agents/buyers who can't or won't follow showing instructions.

29. Discuss Different Types of Buyer Financing

30. Explain Appraisal Process and Pitfalls

31. Verify Homeowners Association Fees

32. Review HOA CC&Rs and Bylaws

33. Gather Transferable Warranties

34. Determine Need for Lead-Based Paint Disclosure

35. Verify Security System Ownership

36. Discuss Video Recording Devices & Showings

37. Determine Property Inclusions & Exclusions

38. Agree on Repairs to make before Listing

39. Schedule Staging Consultation

40. Schedule House Cleaners and/or organize and clean the property yourself.

41. Install Electronic Lockbox & Yard Sign

42. Set-Up Photo/Video Shoot

43. Meet Photographer at Property

44. Prepare Home For Photographer

45. Schedule Drone & 3D Tour Shoot

46. Get Seller’s Approval of All Marketing Materials

47. Input Property Listing Into The MLS

48. Create Virtual Tour Page

49. Verify Listing Data on 3rd Party Websites

50. Have Listing Proofread

51. Create Property Flyer

52. Have Extra Keys Made for Lockbox

53. Set-Up Showing Services and endure No-Shows

54. Help Owners Coordinate Showings

55. Gather Feedback After Each Showing

56. Keep track of Showing Activity

57. Update MLS Listing as Needed

58. Schedule Weekly Update Calls with Seller

59. Prepare “Net Sheet” For All Offers

60. Present All Offers to Seller

61. Obtain Pre-Approval Letter from Buyer’s Agent

62. Examine & Verify Buyer’s Qualifications

63. Examine & Verify Buyer’s Lender

64. Negotiate All Offers

65. Once Under Contract send documents to Escrow, Title, and your Broker

66. Check Buyer’s Agent Has Received Copies

67. Change Property Status in MLS

68. Deliver Copies of Contact/Addendum to Seller

69. Keep Track of Copies for Office File

70. Coordinate Inspections with Sellers

71. Explain Buyer’s Inspection Objections to Sellers

72. Determine Seller’s Inspection Resolution

73. Get All Repair Agreements in Writing

74. Refer Trustworthy Contractors to Sellers

75. Meet Trades People and Appraiser at the Property

76. Negotiate Any Unsatisfactory Appraisals

77. Negotiate new/extended time periods, including closing date.

78. Stay on top of contingency periods and removals. Issue Notices to Perform.

79. Verify Escrow, Lender and Title Company have all docs.

80. Remind Sellers to Transfer Utilities

81. Make Sure All Parties Are Notified regarding Escrow Closing.

82. Resolve Any Title Issues Before Closing

83. Receive and Carefully Review Closing Docs

84. Review Closing Figures with Seller

85. Confirm Repairs Have Been Made

86. Resolve Any Last-Minute Issues

87. Notify all parties when recorded, meet Buyers to hand off keys

88. Pick Up Sign & Lock Box

89. Change Status in MLS to “Sold.”

90. Close Out Seller’s File with Brokerage

91. Be a marriage counselor, therapist, and your client’s biggest cheerleader.